Privacy Policy

AdCast ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital signage platform, including our web application, Android TV application, and related services (collectively, the "Service").

By using AdCast, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access the Service.

1. Information We Collect

1.1 Account Information

When you register for an AdCast account, we collect:

• Full name and email address
• Company or organization name
• Password (stored in hashed form)
• Billing address and payment information (processed securely by our payment providers)

1.2 Device Information

When you connect devices to the AdCast platform, we collect:

• Device model, manufacturer, and operating system version
• Device unique identifiers and registration codes
• Network information (IP address, connection status)
• Screen resolution and display capabilities
• Device health metrics (storage, memory, uptime)

1.3 Content Metadata

When you upload and manage content, we collect:

• File names, sizes, formats, and upload timestamps
• Content scheduling and playlist configuration data
• Playback logs and content display history

1.4 Usage Analytics

We automatically collect certain information when you interact with our Service:

• Pages visited, features used, and actions taken within the dashboard
• Browser type, operating system, and referring URLs
• Date and time of access, session duration
• Content playback analytics and proof-of-play reports

2. How We Use Your Data

We use the information we collect for the following purposes:

• Service Provision: To operate, maintain, and deliver the AdCast platform, including device management, content delivery, and scheduling.
• Analytics and Reporting: To generate playback reports, proof-of-play data, and usage analytics that help you measure the effectiveness of your signage.
• Service Improvement: To understand how our platform is used and to develop new features, fix bugs, and improve performance.
• Communication: To send you service-related notifications, security alerts, billing reminders, and (with your consent) product updates.
• Billing and Payments: To process your subscription payments, manage your billing cycle, and prevent fraud.
• Security: To detect, prevent, and respond to security incidents, fraud, and abuse of our platform.

3. Data Storage and Security

We take the security of your data seriously and implement industry-standard measures to protect it:

• All data is transmitted using TLS/SSL encryption (HTTPS).
• Passwords are hashed using bcrypt with per-user salts and are never stored in plain text.
• Our servers are hosted in secure data centers with physical and network security controls.
• We perform regular security audits and vulnerability assessments.
• Access to user data is restricted to authorized personnel on a need-to-know basis.
• Database backups are encrypted and stored securely.

While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to taking all reasonable precautions.

4. Third-Party Services

AdCast integrates with the following third-party services, each of which has its own privacy policy:

4.1 Payment Processors

• Stripe: Processes credit card payments. Your card details are sent directly to Stripe and never touch our servers. See Stripe's Privacy Policy.
• PayPal: Processes PayPal payments. See PayPal's Privacy Policy.

4.2 Content Services

• YouTube: Used for streaming video content to signage displays. See Google's Privacy Policy.

4.3 Infrastructure

We use cloud hosting providers for data storage and processing. These providers maintain their own security certifications and compliance programs.

5. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our platform (payment processors, hosting providers), subject to confidentiality agreements.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, in which case your data may be transferred to the successor entity.
• With Your Consent: When you have given explicit permission to share your data for a specific purpose.

6. Your Rights

You have the following rights regarding your personal data:

• Access: You can request a copy of the personal data we hold about you at any time.
• Correction: You can update or correct inaccurate personal data through your account settings or by contacting us.
• Deletion: You can request deletion of your account and associated data. We will process your request within 30 days, subject to any legal retention obligations.
• Data Portability: You can request an export of your data in a machine-readable format.
• Objection: You can object to the processing of your data for marketing or profiling purposes.
• Withdrawal of Consent: Where we process data based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at privacy@adcastsignage.com.

7. Cookie Policy

AdCast uses cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for the platform to function properly, including authentication tokens and session management. These cannot be disabled.
• Preference Cookies: Store your settings and preferences (e.g., language, timezone, dashboard layout) to provide a personalized experience.
• Analytics Cookies: Help us understand how you use the platform so we can improve it. These collect anonymized usage data.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may prevent you from using certain features of the platform.

8. GDPR Compliance

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• We process your data based on legitimate interests (service provision), contract performance, consent, or legal obligation.
• You have the right to lodge a complaint with your local data protection authority.
• Data transfers outside the EEA are protected by appropriate safeguards (e.g., Standard Contractual Clauses).

9. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. Specifically:

• Account data is retained until you delete your account.
• Uploaded content is deleted within 30 days of account termination.
• Usage analytics are retained in anonymized form for up to 2 years.
• Billing records are retained as required by applicable tax and accounting laws.

10. Children's Privacy

AdCast is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 16, we will take steps to delete that information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or through a notice on our platform. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: